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Growth Strategies Case Study
Case Title:
Ocean Spray in 2006-Will it succeed?
Publication Year : 2006
Authors: Iram Sultana, Aruna.N
Industry: Food, Diary and Agriculture Products
Region:USA
Case Code: GRS0108B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Ocean Spray was a leading producer of cranberry and related products in the Massachusetts cranberry market. In 2006, its market share declined to 60%, from 70%. To regain its market share, it introduced new products to woo the dieters. With the fall in the cranberry prices and stiff competition analysts were skeptical about it regaining its market share through its products.
Pedagogical Objectives:
- To understand about the US cranberry industry
- To discuss about the performance of Ocean Spray in the cranberry market.
Keywords : Canberry Industry; Ocean Spray; Growth Strategies Case Study; challenges; strategy; future-plan
Contents :
Massachusetts Cranberry Industry
Cranberry acreage, production, productivity and harvest for Massachusetts
Massachusetts Cranberry Crop
Ocean Spray sales and Net Proceeds
Ocean Spray’s Success?
Ocean Spray’s Milestones
Ocean Spray Products
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